trends
EYE, a media expert at Singapore’s Changi International Airport, consisting of over 200 static, digital and ambient advertising opportunities across the 5 terminals, discloses the mindsets and trends of Eye Flyers in airport beauty shopping, after carrying out the research of the year’s 1st quarter.
The Head of the Marketing Singapore, Junice Liew says that “the advertisements at the airport are a strong tool which not only encourages the level of spending in that particular area but also enables the advertisers to influence the trends besides offering clear communication messages to the customers.”
It displayed the following data by giving an in depth look where the advertisers makes most out the spending habits of the customers.
The research depicts that passengers of around 92%, ought to buy something and nearly 80% of them are influenced by the advertisements at the airport. 85% of the Eye Flyers, who have bought Cosmetics and Perfume are influenced by the advertising and out of them 58% of people says that advertising influences them to buy one brand rather than the other.
Most of the travelers aged 25 to 39, of which 45% are males, urge to buy Perfumes and Cosmetics from the airport.
It is also found that different levels of appeal are held at various airport grounds, where around 77% of passengers at the departing area, 73% at the arriving retail area and 45% at the check-in area are influenced by the advertising in airport.